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Short Code
Short Code

Today's cutting-edge Mobile and Cellular Technology has changed the way we live and work. If you want to market or promote something to mobile users, manage mobile communications to members of a group or organization, or get cell phone users to access your mobile application or service-then, a shortcode will help you for sure.

Short codes, are special telephone numbers, significantly shorter than full telephone numbers, which can also be used to address SMS messages from mobile phones. Shortcodes are usually 5 digits (e.g. 56767) long, but can be customised to 7 (e.g. 5676771) depending on the clients requirement. They are designed to be shorter to read out and easier to remember than normal telephone numbers. Short codes are widely used for value-added services such as television voting,ordering ringtones, charity donations and mobile services. Messages sent to short code numbers are generally billed at a higher rate than a standard SMS.

Advantages of Short Code Service:
  • Easy reach and remembrance.
  • Hassle-free Always-Up SMS Service.
  • Wider and known Brand Equity.
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Types of Short Code:

There are two kinds of short codes, shared and dedicated. Dedicated short codes are dedicated for one customer.

Shared Short Codes Dedicated Short Codes
Shared ShortCode is used by many Brands. Dedicated Shortcode becomes unique Identity of Brand.
The customer has to type Brand Name & then the service(Ex: ICICIBANK IBAL to 6767). More user friendly as Customers need to only type the service without Brand name(Ex: IBAL to 676766 for balance enquiry of ICICI Bank).
Cost increases with every keyword. Unlimited keywords can be configured.
Keyword availability may be restricted in case some other Brand is already used same keyword. Keyword availability is not restricted.
Message should always begin with Keyword; incase of mistake in typing the message will not be captured. Any message can be captured even if not prefixed with Keyword(Ex: I need to know where can i drop cheque in city name XXXX).
Features for Dedicated & Shared Shortcodes:
  • Broadcast messages to either individuals or to answering machines and individuals with different messages.
  • Voice blast messages to millions of households.
  • Computer generated phone calls for alerts and automatic event notifications such as system failures.
  • Single Message broadcast using XML Push.
  • Database access and update.
  • Email notification of call results or voicemail.
  • Timeout features and call control options.
  • Database access with XML Pull.
Benefits For Dedicated & Shared Shortcodes:
  • This method of Promotional activity and advertising allows company owners to get the word out to thousands of customer a day directly.
  • Cost-effectiveness then other means of advertisement.
  • A third benefit of using voice broadcasting is the ability to expand call capacity at a lower cost.
  • Voice broadcasting also allows you to provide multilingual support.
  • The benefits of choosing voice broadcasting to market and promote your business are great and growing in number everyday.
  • Voice broadcasting services able to Generate/ Lead your business.